It does not lather like typical shampoos. If you prefer a shampoo that lathers then this is not the product for you. It is unusual when you use it for the first time because it does not get sudsy, which I usually prefer. However, the outcome has been been so great that I do not mind having soapy water. If you have damaged or dry hair... try this product!
They have other products and scents as well depending on hair type.